方凌智,沈煌南

• 1:复旦大学新闻学院
• 2:复旦大学管理学院

摘要(Abstract)：

媒介技术的进步不断推动着人类社会形态发生变化,人类文明已经步入了元宇宙的前夜。本文基于此实践背景,从元宇宙的提出背景、构建和特征三个方面剖析元宇宙概念,分析归纳出元宇宙对产业现状和产业未来的影响。本文认为,元宇宙的提出是社会和技术发展的必然,是互联网发展的终局。元宇宙是媒介不断革新的产物,并且已经从文学中的可能世界发展到电子游戏。本文从人文和技术角度总结出元宇宙的构建基础,提出元宇宙在人文方面会发展出虚拟文明,在技术方面则由软件和硬件技术同时支撑。在此基础之上提炼出元宇宙具有文明性和交融性两大特征。本文总结了元宇宙对产业的影响,主要包括元宇宙对产业现状布局的影响和对产业未来发展的影响。本文提出的元宇宙的概念和影响及其在产业发展中的商业应用,为后续元宇宙的研究奠定了相应的理论基础。

关键词(KeyWords)： 元宇宙;虚拟世界;媒介技术;虚拟文明

Abstract:

Keywords:

基金项目(Foundation): 国家自然科学基金青年项目“共享经济中使用权消费影响因素研究:基于环境线索感知”(项目编号:72102069)

作者(Author): 方凌智,沈煌南

DOI: 10.19313/j.cnki.cn10-1223/f.20211206.001

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• (1)数据来自：http://stock.10jqka.com.cn/usstock/20211122/c634430792.shtml;DAU：日活跃用户数量，全称为Daily Active User。一般用于反映网站、互联网应用等运营情况。
• (1)文学中的虚构世界，一般用“架空世界”加以描述。而可能世界理论是用在哲学和逻辑中，表达模态断言（即，人们通常描述的“可能情况”）。由此看来，可能世界理论是人们进行虚构的基础，因此本文采用“可能世界”的提法而非“架空世界”。
• (1)摘自维基百科“元宇宙”词条：https://zh.wikipedia.org/wiki/%E5%85%83%E5%AE%87%E5%AE%99
• (1)摘自维基百科“文明”词条：https://zh.wikipedia.org/wiki/%E6%96%87%E6%98%8E；同时，针对文明的解释还显示出目前不少非元宇宙的虚拟世界，它们的表现形式或呈现出的技术面貌并非一定是要以人机交互为基础。